Streamline - DIESEL

Background / Context

DIESEL's product launched another concept that brings the design family with the new design language after the designer Glenn Martin joined the brand as Head designer of the brand 'DIESEL' New fresh design language was developed to enhance the brand aesthetics.

Background / Context

DIESEL's product launched another concept that brings the design family with the new design language after the designer Glenn Martin joined the brand as Head designer of the brand 'DIESEL' New fresh design language was developed to enhance the brand aesthetics.

Background / Context

DIESEL's product launched another concept that brings the design family with the new design language after the designer Glenn Martin joined the brand as Head designer of the brand 'DIESEL' New fresh design language was developed to enhance the brand aesthetics.

My Role
Industrial Design, Trend research, Sketching, Concept development, 3D modeling, VR model

Tools Adobe Suite, Sketchbook Pro, Solidworks, Blender, Gravity Sketch + creation of all graphics (DIAL, PACKAGING, CASEBACK)

Duration July - Nov 2020

My Role
Industrial Design, Trend research, Sketching, Concept development, 3D modeling, VR model

Tools Adobe Suite, Sketchbook Pro, Solidworks, Blender, Gravity Sketch + creation of all graphics (DIAL, PACKAGING, CASEBACK)

Duration July - Nov 2020

My Role
Industrial Design, Trend research, Sketching, Concept development, 3D modeling, VR model

Tools Adobe Suite, Sketchbook Pro, Solidworks, Blender, Gravity Sketch + creation of all graphics (DIAL, PACKAGING, CASEBACK)

Duration July - Nov 2020

Diesel's Fashion show SS 2023

OLD DESIGN LANGUAGE

Take reference of the older designs of the DIESEL WATCH

Diesel watches traditionally have more elements on the dial, shape of case and the dials have masculine language.

NEW DESIGN LANGUAGE

Take reference of the older designs of the DIESEL WATCH

Diesel watches traditionally have more elements on the dial, shape of case and the dials have masculine language.

INSPIRATION

Design inspiration given from Glenn Martin of a image of Giger from the movie Alien.

CONCEPT DEVELOPMENT

Capturing organic aesthetics but also keeping Diesel's design language was the goal to stay in the brand's aesthetic in the box. One of the old Diesel's watches that was also we were wanting to continue the legacy of the brand.

Trend Research

TREND RESEARCH

Radical Exotic

Design Elements derived from technology, idealism. Resulting to a radical aesthetic. Accepting to unconventional thought.

Cultural

Design elements derived from cultural, historical background re-interpreted to current age.

Conclusion of the trend research indicates the explosive design element will be the outcome of the near future aesthetics in the fashion market. With the influence of the A.I. more exotic and concepts and fluid type of forms were seen through. Even the contents are heavily influenced with A.I, vast of contents were produced with the extra-ordinary type of contents in the world. We were expecting the customers will be open for some craziness.

GENZ

The target customer based are the ones who are willing to explore new trend also wanting to guy accessories that are accent to their fashion enhancement. The clothing itself is print based but not loud but still provides the statement to their appearances.

3D model & Design refinement

Utilized blender program to model the design. Refining the shape to fit in the brand DNA.

Removal of the fang(tooth) to be aligned to the top ring of the watch but carving out the mid-section that incorporates to the strap of the watch. Integrated case and strap that connects together. Continuing the refinement from the feedback of the head designer, and creative director. Keeping the design as much organic design language as possible in the pusher and crown.

Finalized Design

After finalized the design in 3D with the confirmation, developed in Solidworks working closely with engineers to create the design processing DFM.

Industrial design, production

Contact

1700designstudio@gmail.com