SPLIT - DIESEL

SPLIT - DIESEL

SPLIT - DIESEL

Background / Context

DIESEL's new design replacing one of advanced category (Mid price point) chronograph multi-movement watch. At the same time, the new type of treatment for colorways were in the research in tandem to developing the design.

Background / Context

DIESEL's new design replacing one of advanced category (Mid price point) chronograph multi-movement watch. At the same time, the new type of treatment for colorways were in the research in tandem to developing the design.

Background / Context

DIESEL's new design replacing one of advanced category (Mid price point) chronograph multi-movement watch. At the same time, the new type of treatment for colorways were in the research in tandem to developing the design.

My Role
Industrial Design, inspiration story telling, Sketching, Concept development, 3D modeling

Tools Adobe Suite, Sketchbook Pro, Solidworks

Duration July - October 2021

My Role
Industrial Design, inspiration story telling, Sketching, Concept development, 3D modeling

Tools Adobe Suite, Sketchbook Pro, Solidworks

Duration July - October 2021

My Role
Industrial Design, inspiration story telling, Sketching, Concept development, 3D modeling

Tools Adobe Suite, Sketchbook Pro, Solidworks

Duration July - October 2021

DIESEL'S PERFORMING DESIGNS

DIESEL'S PERFORMING DESIGNS

Take reference of the older designs of the DIESEL WATCH

Take reference of the older designs of the DIESEL WATCH

Take reference of the older designs of the DIESEL WATCH

Diesel watches traditionally have more elements on the dial, shape of case and the dials have masculine language.

Diesel watches traditionally have more elements on the dial, shape of case and the dials have masculine language.

Diesel watches traditionally have more elements on the dial, shape of case and the dials have masculine language.

CONTINUATION OF DESIGN LANGUAGE

CONTINUATION OF DESIGN LANGUAGE

Diesel watches showcase the masculine language. To continue the design language, we have explored utilitarian elements in the everyday objects as inspiration.

Diesel watches showcase the masculine language. To continue the design language, we have explored utilitarian elements in the everyday objects as inspiration.

Diesel watches showcase the masculine language. To continue the design language, we have explored utilitarian elements in the everyday objects as inspiration.

INSPIRATION DIRECTIONS

INSPIRATION DIRECTIONS

FRAME

FRAME

3Dimensional sculptured framing element that takes form around other structures and elements

TRANSITION

TRANSITION

Bold mix of materials and aesthetic, highlighting the harsh transitions of form and fuction.

Bold mix of materials and aesthetic, highlighting the harsh transitions of form and fuction.

Bold mix of materials and aesthetic, highlighting the harsh transitions of form and fuction.

CONNECT

CONNECT

Structures interconnecting with another creating mechanical shapes becomes assembly.

Exploration on creating stories came from each of the theme from organizing the conceptual stage, narrowed down to three sectors as frame, transition, connect

Exploration on creating stories came from each of the theme from organizing the conceptual stage, narrowed down to three sectors as frame, transition, connect

Exploration on creating stories came from each of the theme from organizing the conceptual stage, narrowed down to three sectors as frame, transition, connect

Minor inspiration images

Minor inspiration images

STYLIZED UTILITY

3Dimensional sculptured framing element that takes form around other structures and elements

SHEET METAL

SHEET METAL

Bold mix of materials and aesthetic, highlighting the harsh transitions of form and fuction.

Bold mix of materials and aesthetic, highlighting the harsh transitions of form and fuction.

Bold mix of materials and aesthetic, highlighting the harsh transitions of form and fuction.

DIECUT FRAME

DIECUT FRAME

Challenging designs to present the user with unique transitions of form without complicating the construction. Integrating the forms with components in elegant way.

Challenging designs to present the user with unique transitions of form without complicating the construction. Integrating the forms with components in elegant way.

Challenging designs to present the user with unique transitions of form without complicating the construction. Integrating the forms with components in elegant way.

Exploration on mechanical forms created with purpose and function. These examples are the outcome from machine processing - Library of shapes becomes inspiration to design direction and inspiration to utilize in ideation process.

Exploration on mechanical forms created with purpose and function. These examples are the outcome from machine processing - Library of shapes becomes inspiration to design direction and inspiration to utilize in ideation process.

Exploration on mechanical forms created with purpose and function. These examples are the outcome from machine processing - Library of shapes becomes inspiration to design direction and inspiration to utilize in ideation process.

CONCEPT DEVELOPMENT

CONCEPT DEVELOPMENT

Capturing the diverse forms

Capturing the diverse forms

DIAL DEVELOPMENT

DIAL DEVELOPMENT

DIAL DEVELOPMENT

To Target the price point of the watch production to margin, materials and construction of the pieces needed to be produced at lower cost but stay in quality. Labeled indexes to the construction of sub-dial ring for chronograph movement to stamped ring, keeping the effect of multiple pieces in a single component of the dial.

FIT CHECK ON WRIST

FIT CHECK ON WRIST

FIT CHECK ON WRIST

Utilized blender program to model the design. Refining the shape to fit in the brand DNA.

Removal of the fang(tooth) to be aligned to the top ring of the watch but carving out the mid-section that incorporates to the strap of the watch. Integrated case and strap that connects together. Continuing the refinement from the feedback of the head designer, and creative director. Keeping the design as much organic design language as possible in the pusher and crown.

FACTORY SAMPLES & COLORWAYS

Utilized blender program to model the design. Refining the shape to fit in the brand DNA.

Removal of the fang(tooth) to be aligned to the top ring of the watch but carving out the mid-section that incorporates to the strap of the watch. Integrated case and strap that connects together. Continuing the refinement from the feedback of the head designer, and creative director. Keeping the design as much organic design language as possible in the pusher and crown.

Finalized Design

Finalized Design

Finalized Design

After finalized the design in 3D with the confirmation, developed in Solidworks working closely with engineers to create the design processing DFM.

© 1700 STUDIO

© 1700 STUDIO

Industrial design, production

Industrial design, production

Contact

1700designstudio@gmail.com